Project Details
Granica is cloud data efficiency platform, sitting as a layer above existing cloud object storage. Granica makes data faster, cheaper, and more secure—so that enterprises can shift their focus from figuring out how to effectively store real-time data to reaching maximum heights of efficiency.

Granica knows what the future needs: a cloud data efficiency platform that works with data at its most fundamental, granular level. Bettering data byte by byte, we elegantly analyze your object data at a micro scale to ensure it works efficiently, nimbly, and simply.

Challenge
1. Evoke that the ‘byte’ is the fundamental element that supercharges to big power

2. Data/Bytes – represent the types of data with different shapes.

3. Layers/Pipelines – depict concept of unstructured data being processed into organized, efficient layers

4. The ‘byte’ is a fundamental element – it always starts here, then supercharges with energy.

5. Demonstrate transformation from unorganized to organized data so that it can be structured, organized, turbocharged

Solution
Create a wordmark that is super foundation in its thinking and relates back to this binary idea. The wordmark is create from 1s and 0s and the dot of the letter "I" represent that 'byte'. The animation below shows how we solved for the issue and things the client wanted.