Project Year
2016

Project Year
2019

Project Year
2019

Project Type
Campaign

Role 
Research
Concepting
Campaign
Photography
Visual Design

In 2010, Mexican American studies classes taught in the Tucson Unified School District, were banned. This campaign will help bring awareness to the great things this program has to offer for high school students and preparing them for college. To bring awareness to this topic, I created a clock. The inspiration for this clock comes from standardized testing. Students who took Mexican American ethnic courses were more likely to get higher scores on the test. The students who took these classes were also more likely to graduate from high school.

MEXICAN-A-S

Explanation
1. Everything is structurally fine, the education system
seem to be okay as the circles and letterforms are all put together.


2. As time goes on the circles start to break down and the
education system starts to fall apart.


3. At this point the circles are almost gone, meaning the
structure of the education system is in need of help.


Explanation
1. Everything is structurally fine, the education system seem to be okay as the circles and letterforms are all put together.

2. As time goes on the circles start to break down and the education system starts to fall apart.

3. At this point the circles are almost gone, meaning the structure of the education system is in need of help.

IMG_3404
process1
Socialissue-6
Socialissue-5
Socialissue-4
process3
process4
Socialissue-3

Phase Two
Awarness Phase

Phase Two
Awarness Phase

This part of the project is about bringing awareness to this topic. I created posters, t-shirts, and campaign videos that will be used to bring awareness to a seminar about the benefits of Mexican American Studies.

This part of the project is about bringing awareness to this topic. I created posters, t-shirts, and campaign videos that will be used to bring awareness to a seminar about the benefits of Mexican American Studies.

Socialissue-2
Socialissue-1