Harness

Project Year
2019

Project Year
2019

Project Year
2019

Project Type
Website

Role 
Design, UI UX Design, Concepting
Visual Design, Illustration 

Challenge
Harness needed to communicate that they are a badass product and build a website reflective of an iconic brand. Messaging and content needs re-wiring of hierarchy, architecture. The tone need to tell it like it is in a technical, easily understandable way – as if we understand your daily life and what you’ve been doing,are up against, how we can help, can still maintain some of the personality and wit, but lead with a tone of empowerment Visuals.

Concept
Collaboratively working with the client and our internal team to create a strong foundation for a website. Harness came to us to really think through the whole experience of there website. I supported another designer with the development site maps and wireframes while thinking of the user experience of their site.


Harness_Moodboard_r1v2_jh.004

After helping out with the structure and bones of the site, we decided to build out 3 directions to share with the client. I was in charge of the "Refresh" direction and had some help from a freelance illustrator. As the directions were almost done and ready to share with the client, I helped out with other bits and parts of other directions to get it across the finish line.

After helping out with the structure and bones of the site, we decided to build out 3 directions to share with the client. I was in charge of the "Refresh" direction and had some help from a freelance illustrator. As the directions were almost done and ready to share with the client, I helped out with other bits and parts of other directions to get it across the finish line. Below is a pdf of the first round presentation.

icons2
Harness-Illustration

Locations
Harness wanted illustration to represent different locations of the company. I developed these following five illustrations for San Francisco, Bangalore, Dallas, London, and Mountain View.

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