Brand identity for a billards company based in Tempe, Arizona. The idea for this brand was to elevate a place people go to play pool to something more. Conceptually, thinking of the full experience, people will be able to come here and play pool with friends as they enjoy a cold beer. Although this brand does not exist in the world, the project was about taking two random forms, 8 & C, and create a logo from it. I took it one step farther by creating brand elements to go along with it.